The new product features PLT's Nutricog® Cognitive Performance Complex, an ingredient that has been clinically demonstrated to provide significant improvements across multiple cognitive domains, including learning, memory, attention, focus, and executive function, where increases in cognitive speed were seen concurrently with improvements in accuracy while multitasking. In addition, clinical science showed that Nutricog doubled levels brain-derived neurotrophic factor (BDNF), a neuroprotein involved in the brain's ability to adapt to new information.
Eternal Mind also features VitaCholine® and phosphatidylserine, both of which support healthy levels of critical neurochemicals involved in cognitive function, healthy memory, and long-term mental fitness; and Vitamins B6 and B12, two brain vitamins that support brain energy production, neurotransmitter synthesis, and homocysteine detoxification. Eternal Mind is available direct-to-consumer from the BioTRUST Nutrition website (www.biotrust.com) and via Amazon.
According to Chris Marschall, CEO, for Wellbeam Consumer Health, owner of BioTRUST Nutrition, the addition of Nutricog to this formulation allows the company to offer consumers a premium cognitive support capsule that delivers tangible results. "Brain and cognitive health are a significant concern for many Americans, especially as we age. However, navigating the cognitive supplement market can be challenging due to the prevalence of expensive products with ambiguous 'proprietary blends' and vague claims," Chris Marschall said.
"With Eternal Mind, we're excited to offer a solution that stands out from the crowd. Our formulation features science-backed ingredients, including the latest double-blind clinical research on Nutricog, which demonstrated tangible improvements in vital cognitive functions such as memory, focus, concentration, and learning," Chris explained.
According to Steve Fink, Vice President of Marketing for PLT Health Solutions, BioTRUST Nutrition's Eternal Mind sets new standards for cognitive support in an increasingly confusing marketplace. "Cognitive performance and long-term brain health are issues at the forefront of people's minds these days. PLT Health Solutions is excited to work with BioTRUST on developing this product and we look forward to Eternal Mind bringing the benefits of Nutricog to many, many people," he said
Eternal Mind is BioTRUST's second brain health product. An existing product, Brain Bright®, is formulated to deliver a same-day mental boost, emphasizing fast-acting results for more acute short-term benefits.
About BioTRUST Nutrition:
Founded in 2011, BioTRUST Nutrition is a leading eCommerce nutrition and supplement brand focused on promoting healthy aging. BioTRUST redefines healthy aging as enriching life's quality, not just extending its duration. Committed to transparency and quality, BioTRUST offers a portfolio of meticulously crafted, naturally honest, science-backed products. These formulations are free from artificial colors, flavors, or sweeteners and are made with pasture-raised, hormone-free, and antibiotic-free ingredients. Beyond products, BioTRUST's commitment extends to comprehensive educational resources, personalized guidance from expert coaches, and a thriving online community, empowering customers to lead healthier, more vibrant.
For more information please visit, www.BioTRUST.com
